A well-contained edge of settlement Grey Belt site of 2.44 acres. Acting for Esquire Developments, an Option Agreement was exchanged off-market with the landowners.
An outline application for 9 x custom build homes is currently pending determination with Sevenoaks District Council.
GDV projected: c. £7.5m.
Brokered an Option + Overage Agreement off-market between Roddy New Homes and a previously known vendor of this 6-acre Grey Belt site.
A pre-application meeting with the London Borough of Bromley is earmarked for October, to explore development potential of up to 100 dwellings.
Brokered another Option Agreement off-market between Esquire Developments and the landowners of this edge of settlement 1-acre paddock.
The Green Belt site is currently being promoted through Sevenoaks emerging plan for a minor residential allocation, with a forthcoming planning application likely in 2026 - on the basis of the council's lack of a 5-year housing supply position.
Forecasted GDV - c. £4m.
Acting for Chartwell Land, brokered an Option Agreement off-market with the landowner.
A positive pre-application meeting was held with Buckinghamshire Council in August 2025, and a detailed application is currently being prepared for 7 family homes.
GDV Projected: £6m+.
Brokered Option exchange with Quantum Homes on 1.5-acre residential allocated site - on the edge of a now fully delivered major scheme by Bellway.
Acting for the landowner, also negotiating ransom payment for an access strip with Cooper Estates – application for c. 18-units forthcoming in Q4 2025.
A £13.8m subject to planning site acquisition for Peabody, achieving consent for an 18-part 7 storey residential tower, for 153 apartments & commercial use at ground floor, in the emerging Old Kent Road regeneration zone in SE London.
The final phase application of a 3-phase masterplanned site, a joint venture with Hyde Group and Barratt London.
Successfully navigating a substantial project consultants team on the way to achieving detailed planning consent for a 1226 unit apartment scheme with office and retail space, as well as a care home.
Negotiated the purchase of this prime consented brownfield site for 37 dwellings within the centre of St Albans for Montreaux Developments, following a formal bid process with the disposing agent GLPG.
Led the contractual negotiations through to completion, and also project managed S73 minor variations to the scheme - creating additional value and saleability.
Forecasted GDV - c. £22.5m,
Brokered a subject to planning deal between the landowner and Regent Land off-market. Site achieved full planning consent in November 2024 for 5 contemporary houses.
Successfully negotiated the S106 Agreement to execution for a 100% affordable scheme for The Hyde Group, utilising additional GLA grant for 20 shared ownership and 6 Affordable Rent flats.
Also, co-ordinated the £6.3m design and build contract with Skillcrown for the delivery of the scheme.
Whilst at Persimmon Homes, assisted in the acquisition and detailed planing application to redevelop a light industrial site within a heavily residential area. Achieving planning with the London Borough of Bromley for a 3 x 3-storey block scheme of 38 apartments.
Led the negotiations for Persimmon Homes, disposing of 46 x affordable units to a Kent based Housing Association, with a Golden Brick and Development Agreement contracts secured.
*Case study examples presented from the career of Alex Potter
(in self-employment, and also working within past companies)..